IPTV is about providing high-quality streamed television and video, all delivered via the Internet and displayed on a PC, a mobile device and/or the TV set in your living room.

With increased connection speeds, advances in technology, mass penetration of broadband connections, and the decrease in connection costs - it is now possible to receive traditional television content over the Internet. In fact many companies are now providing Made for Internet-only television content that is not available via cable, satellite, or terrestrial systems.

Essentially Internet Protocol Television (IPTV) is delivery of digital audio and video content over a broadband connection using the same basic protocols that have traditionally supported internet services. IPTV can deliver live and on demand digital television and radio channels and can be viewed on your TV, a computer, or on a portable device (such as a mobile phone).

Internet TV can come in many forms. For instance, it can

• show a channel 'live' (like regular TV), or allow the viewer to select a show to watch on demand ("Video-on-Demand")
• involve any budget - from homemade video to expensive professional productions created on location or in custom built TV studios
• be free to view or paid for - and may be supported by advertisements, sponsorship, pay-per-view or funded by interactive premium rate services
• be an interactive or passive medium

How does IPTV benefit you?

IPTV offers the potential of unlimited TV and Radio channels providing new distribution opportunities for content and brand owners who traditionally could not justify owning a terrestrial, cable or satellite channel due to cost constraints.

IPTV removes all barriers to entry and instead makes TV a reality for traditional media owners. IPTV provides the benefits of rapid time to market without the need for a dedicated team of broadcast professionals and expensive technical infrastructure to deliver programs.

IPTV is perfect for niche audiences and in turn caters for advertisers wishing to deliver highly targeted marketing communications.This results in new revenues, new services, and improved customer satisfaction and retention. The potential is truly unlimited.